112% Revenue Growth in December with Google Ads

Discover the winning strategy behind the growth

November, driven by Black Friday, is often the peak sales month of the year, making December a challenging period for sustained growth. However, through a well-structured Google Ads strategy, we not only maintained momentum but achieved a remarkable 112% revenue increase on Google Ads compared to the previous year. By leveraging custom labels, refining Shopping campaign structures, and optimizing ROAS targets, we ensured continuous profitability while maximizing ad efficiency. Here's how we did it.

Using Custom Labels to Identify Discounts

We leveraged Google’s custom labels to categorize products by discount levels, allowing for better segmentation

High-Priority Shopping Campaign with Target ROAS

A high-priority Shopping campaign was created, focusing on products with discounts greater than 9%. Using the custom labels, we filtered these high-performing products and set a high target ROAS strategy.

Low-Priority Shopping Campaign for Broad Coverage

To ensure full product visibility, we ran a low-priority Shopping campaign that included all products. This allowed us to capture additional demand.

Key Takeaways and Final Insights

The combination of smart segmentation, structured Shopping campaigns, and continuous ROAS optimization allowed us to maintain exceptional growth in December. These strategies ensured sustained revenue, even after the high-intensity Black Friday period.

Analyzing ROAS to Optimize Target Bidding

By continuously monitoring campaign performance, we fine-tuned our target ROAS settings. This data-driven approach ensured we maximized returns while maintaining efficient ad spend.