App
MovePoints
Stretch your legs, get up, move and earn points.
For remote workers who spend long hours in a chair and want to break the cycle.
See the project →Becare Digital · Digital product studio
Research first. Then the website or app that fits.
A digital product studio for businesses in Brazil and abroad. Each project starts by studying your audience, your competitors and how people search, so what gets built meets a real need, and keeps improving after launch.
Track record
- 11Projects delivered2 public, shown below. 9 confidential.
- 3 weeksAverage delivery timeEach timeline follows its scope.
- Since 2024Building digital productsFor clients, and Becare's own apps.
- 3Countries servedProjects in Portuguese, English and Spanish.
Selected projects
The 2 public projects of the 11 delivered: Becare's own app, and a website for a client.
Website
Teacher Gabriela Alves
A website in place of her presentation.
English teacher, live classes online
See the project →Services
Two kinds of work. Each project gets the parts it needs, not a fixed package.
Business websites
For companies and professionals who need to be found, understood and contacted. Built on research, with a clear structure, technical SEO and a direct way to get in touch.
Can include
- Audience, competitor and search research
- Site structure and content strategy
- UX and design for phones and computers
- Technical SEO: speed, metadata, structured data
- Contact paths such as WhatsApp or forms
- Pages in more than one language
For a first website, or one that no longer does its job.
Discuss a websiteApps and digital products
For selected projects where an app is the right answer: a focused tool with one clear job, defined before it is built.
Can include
- Problem discovery and competitor research
- Product definition and feature priorities
- UX and interface design
- AI-assisted development
- Launch and store listing
- Iteration from feedback and usage
For a first version small enough to put in front of real users and learn from.
Discuss an appHow a project runs
Four stages, each sized to the project.
Research
The audience, the problem and the business: who it's for, what they search for, what competitors already offer, and what the project has to achieve.
Define the scope
The simplest solution that meets the need: what matters now and what can wait. Scope and timeline are agreed before building starts.
Build, test and launch
Design and AI-assisted development in short cycles, tested on phones and computers, with the SEO foundations in place on launch day.
Learn and improve
Feedback, search data and real use show what to fix or add next, so improvements follow evidence, not guesses.
Why Becare Digital
A website or app can look good and still miss: it speaks to the wrong people, nobody finds it, or visitors can't tell what to do next. Each of those is a different discipline, and when they're split between separate people, the gaps show up after launch.
No one can honestly guarantee rankings or sales. What this approach does is cut the risk of building the wrong thing, and show what to improve next.
- Research
- Is this the right problem, for the right people?
- Product thinking
- What should be built first, and what can wait?
- UX and content
- Will visitors understand it and know what to do next?
- SEO
- Will the people searching for it find it?
- Implementation
- Is it fast, accessible and easy to change later?
A studio that builds for clients, and for itself
Client work
Websites and selected apps for businesses in Brazil and abroad, from the first research to the improvements after launch.
Becare's own products
Becare also researches problems, builds its own apps and grows them through search and other organic channels. MovePoints is the first. What works in launching and growing them goes into the client work.
Founded in 2024 by Fernando Justo, an engineer from USP with an MBA from FGV and five years in digital agencies.
A registered company in Brazil · CNPJ 57.243.830/0001-67
More about Becare Digital →Have a project in mind?
Two quick answers, and WhatsApp opens with your message ready to send. Write in Portuguese, English or Spanish.
Or save the number: +55 19 99751-7216