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Ecommerce Google Ads Consultant

We help companies stand out in the digital space.

Since 2020

Over 1 millions (BRL) managed on digital platforms

Funds managed on digital platforms

Countries served

Revenue increase within one year

Satisfied clients

This is a success case, not a promise

What our clients have to say speaks louder than any word from us

Lucas Almeida

"The great thing about Becare is that from the very beginning, they never promised miracles; they always made that clear, but they always delivered a coherent strategy for my business."

Felipe Martins

"The weekly updates on the progress of the activities give me a clear view of what is happening in the project."

Words from our partners

Hideki Kunitake

"Becare is not afraid to share knowledge. A great partnership. I wish much success for Becare."

Bruno Adarme

"I hired the paid traffic service, but Becare has always given me tips on SEO, CRO, and marketing in general. I feel that Becare's focus is to help me sell more."

Free Product Page CRO Recommendations

Fill out the form, and I’ll send a FREE Product Page CRO Recommendations and craft a tailored proposal for your business to manage your digital platforms. It’s quick and easy.

Tipos for E-commerce & Google Ads

Implement Robust Tracking Systems

Use Google Tag Manager ( GTM) to streamline tracking setup.
Ensure conversion tracking is set up properly for purchases, add-to-carts, and other key actions.
Utilize Google Analytics 4 ( GA4) for better insights into user behavior.

Keep Your Merchant Center Updated and Synced

Ensure your Google Merchant Center is free of disapproved items.
Check regularly for feed errors or missing product details (e.g., pricing, availability).
Use platforms like Channable to centralize your product data and create feeds for multiple platforms (Google, Facebook, and others) efficiently.
Automate feed updates to reflect changes in stock, pricing, and product information seamlessly.

Focus on Fewer, Well-Optimized Campaigns

Avoid spreading budget thin across too many campaigns.
Aim for at least 15-30 conversions per campaign per month to allow Google's algorithm to optimize effectively.

Use SEO-Friendly Product Titles and Descriptions

Incorporate high-search-volume keywords naturally into product titles.
Align product descriptions in your feed with user intent.

Prioritize High-Quality Visuals

Use high-resolution images with white backgrounds for shopping ads.
Include lifestyle images where possible to attract more clicks.

Balance Shopping and Search Campaigns

Shopping campaigns often have a lower CPC and higher ROI; prioritize them for most e-commerce brands.
Use Search campaigns for high-margin products or unique offerings to capture broader intent.

Avoid Advertising Out-of-Stock Items

Automatically pause out-of-stock items using inventory rules in Merchant Center.
Set up alerts for low-stock items to prevent wasted ad spend.

Analyze and Optimize Regularly

Use metrics like ROAS ( Return on Ad Spend) and CTR ( Click-Through Rate) to evaluate campaign performance.
Pause or optimize underperforming keywords or products to avoid wasted spend.

Test Different Strategies and Ad Variations

Experiment with multiple ad copy variations, focusing on different benefits (e.g., "free shipping," "exclusive discounts").
A/B test headlines, images, and CTAs to see what resonates best with your audience.
Rotate ad creatives frequently to prevent ad fatigue.

Be Aware of Your Competition

Analyze your competitors’ ads to understand their strengths and weaknesses.
Use tools like SEMrush to gain insights into their strategies.
Do not copy—focus on how you can differentiate and offer something unique to stay ahead.